In Camera Effects with Custom White Balance

The picture below has not had any photoshop applied to it at all.  The effect is all done in the camera itself. To create the effect we applied a green gel / film on the flash and then preset the cameras white balance to this green colour, the camera thinks that the green colour from the flash is white light. It effectively shifts all the colours a little but anything that is then highlighted by the green flash is set back to “normal” colours. With experimentation we should get some nice coloured gels to make a more subtle effect.

customwb